Rebranding Tenacium: Why Now, and Why a Dragon?

At Tenacium, we’ve never quite fit into the usual mould. We're a data and cyber company, yes—but the kind that doesn't sit comfortably in the usual box. And that’s exactly why we’ve rebranded.

Our old look didn’t quite capture the energy, imagination or tenacity that drives us. We knew we needed a brand that reflected who we really are—not just what we do.

So, we started at the heart of everything: the dragon.

Tenacium Logo

It’s more than just our logo. It's our symbol. In mythology, dragons are creators, protectors, and forces to be reckoned with. Some legends even say dragons created the aurora borealis—and we’ve carried that into our identity. At Tenacium, our dragon creates purple for imagination, and blue for dependability. A little poetic? Perhaps. But we believe in doing things differently.

The truth is, being different is how we survive—and thrive.

This rebrand isn’t just about a new look. It’s a signal of what’s next. A bold step from start-up to scale-up. A sharpening of our focus. A clear, intentional shift toward the future we’re building.

That’s why you’ll notice our new design language is stripped back, intentional, and built around clarity. “Clarity over complexity” isn’t just a phrase for us—it’s a principle that guides everything we do. From our work in cyber and data, to how we design, write and communicate. Including this rebrand.

We’re still Tenacium. Still tenacious. Just even more us than ever before.